Art Direction

Dubai Future Academy
The Dubai Future Academy forms part of Dubai Future Foundation, launched in 2017 at the world’s first 3D printed building.

The academy delivers educational programs based on the social and economic challenges of today – using some of the world’s best thinkers, leaders and professors to explore in depth industry subjects with the future pioneers of the UAE.

We had the opportunity to further develop the visual brand of the academy, taking the existing identity to the next level, exploring the brand versatility and to enhance the brand story – giving purpose.

After contribution and delivery in strategic workshops - brand guidelines were created that are used across the board for print and digital collateral. Ensuring consistency in brand style.

Further support included course materials, social media management and regular email campaigns to promote the ongoing happenings of the academy.

After management of the master brand, the Pioneer Series was created - an initiative open to the public, showing industry pioneers from the UAE and across the Middle East. A separate identity and website was created opening up to the general public to attend talks and workshops lead by specially selected pioneers.

This website also becoming a source to document all talks and make sessions available to the public as they happen.

These projects were delivered at VIVA Worldwide, lead with Gary Blowers, Dilesh Bhimijani, with Jessica Bland, Head of Foresight and Reseach for Dubai Future Foundation.

2017 — Frogtown, Los Angeles