Part of the global Amadeus group, Amadeus Gulf demonstrates innovation to the travel technology sector within the gulf region, engaging specifically with corporate customers on the use of their products and services provided by the company.

Travel is key contributor to the economic status of the Gulf region, and our role was to show how Amadeus Gulf is forward thinking in developing the online travel industry of tomorrow.

We created a campaign to bring all existing corporate customers together (predominately travel agent corporations) for a chance to discuss how the industry is changing.

Fly By Digital was created, a two day event of talks and discussions by travel / technology leads within the region, with each talk giving insight into the future of travel technology, from social influence engagement to artificial intelligence.

2016 saw our first year of the conference, where we organised the event at Jumeirah Beach Hotel, compèred by Emirati blogger Khalid Al Ameri.

It was important to keep our campaign theme clear throughout the two day event, with each talk specifically selected to bring value to Amadeus’s customers with interactions in and outside of the auditorium.

2017 saw a second successful year hosted at Rixos Premium Hotel and compèred by filmmaker and entrepreneur, Mohamed Parham Al Awadhi. Key speakers included Ambareen Musa, founder of Souqalmal, Danya Bashir, Business Development for Careem KSA & Vrinda Singh from Google.

This project was delivered by VIVA Worldwide, led with Naqqash Jaleel, Director of Product & Marketing, Amadeus Gulf